Photo from the Fanatics and Make-A-Wish partnership’s launch that was hosted in NYC where Michael Rubin and sports icons, including Tom Brady, Aaron Judge, and Jayson Tatum, granted wishes of multiple children.
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Sports Wishes supported

and counting

In October 2023, Fanatics and Make-A-Wish announced a first-of-its-kind, multi-year partnership where Fanatics became the official sports partner for the wish-granting organization. The agreement also included Fanatics providing a $10 million grant plus in-kind donations, which includes merchandise.

The partnership kicked off with a once-in-a-lifetime, multi-wish event in NYC featuring Tom Brady, Aaron Judge, and Jayson Tatum, and since then, Fanatics has helped facilitate wishes at some of the biggest sporting events, including the Super Bowl, NHL All-Star Game, NBA All-Star Game, WrestleMania, and MLB All-Star Game. In addition, Fanatics has further amplified the experiences with surprise athlete meet-and greets, provided wish kids with custom merchandise, hosted shopping experiences at Fanatics-run retail stores, and more.

The company has amplified more than 600 sports-related wishes and counting…meet some of the incredible wish kids below!

Meet Our Wish Kids

  • Fanatics Foundation - Fanatics Make-A-Wish Kid Tanner at Fanatics Fest.

    Tanner

    Age: 13

    Wish: I wish to attend Fanatics Fest!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Sydney at Dodger Stadium

    Sydney

    Age: 13

    Wish: I wish to be a Dodger for the day!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Mallory Alabama Wish

    Mallory

    Age: 14

    Wish: I wish to go to an Alabama football home game! 

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Aliyah shopping for 49ers gear at Levi's Stadium.

    Aliyah

    Age: 16

    Wish: I wish to meet the San Francisco 49ers!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Chris with Tom Brady at the partnership launch.

    Chris

    Age: 12

    Wish: I wish to meet Tom Brady!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Ty at the National Sports Collectors Convention.

    Ty

    Age: 13

    Wish: I wish to go to the National Sports Collectors Convention!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Devan at Fanatics Collectibles office in Dallas before the MLB All-Star game.

    Devan

    Age: 16

    Wish: I wish to attend the MLB All-Star game!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Jayden at the Fanatics Foundation Charity Golf Tournament having his wish granted to meet Good Good Golf.

    Jayden

    Age: 16

    Wish: I wish to meet Good Good Golf!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Cristina making her Superstar entrance at WrestleMania WWE World.

    Cristina

    Age: 9

    Wish: I wish to attend WrestleMania!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Owen having a shopping experience at Mitchell & Ness before he heads to the NBA All-Star Game.

    Owen

    Age: 7

    Wish: I wish to attend the NBA All-Star game!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Tyson at a reception before he heads to have his wish granted at the Super Bowl.

    Tyson

    Age: 10

    Wish: I wish to attend the Super Bowl!

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  • Fanatics Foundation - Fanatics Make-A-Wish Kid Chris meeting Aaron Judge.

    Chris

    Age: 17

    Wish: I wish to meet Aaron Judge!

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