In October 2023, Fanatics and Make-A-Wish announced a first-of-its-kind, multi-year partnership where Fanatics became the official sports partner for the wish-granting organization. The agreement also included Fanatics providing a $10 million grant plus in-kind donations, which includes merchandise.

The partnership kicked off with a once-in-a-lifetime, multi-wish event in NYC featuring Tom Brady, Aaron Judge, and Jayson Tatum, and since then, Fanatics has helped facilitate wishes at some of the biggest sporting events, including the Super Bowl, NHL All-Star Game, NBA All-Star Game, WrestleMania, and MLB All-Star Game. In addition, Fanatics has further amplified the experiences with surprise athlete meet-and greets, provided wish kids with custom merchandise, hosted shopping experiences at Fanatics-run retail stores, and more.

The company has amplified more than 600 sports-related wishes and counting…meet some of the incredible wish kids below!